Pitchfork.tv, The New MTV

I'm not going to say anything that hasn't already been said about Pitchfork.TV. But the site makes me feel like I'm in junior high again, a time when watching MTV with my friends after school was a daily ritual. The glory days of alternative music, set to great music videos (ie Weezer's "Say It Ain't So," or Beck's "Where It's At.")

Ahhhhh...nostalgia. Pitchfork, get this one up pronto!

Pitchfork.TV is going to revive the music video - that's my prediction. The format never died - bands have continued to make them - but the hype faded a few years back when MTV stopped showing them.

It's not just about traditional videos, which they will have a massive library of soon enough. It's about exclusive original content. They debuted the site last week with a live Radiohead performance of "Bangers and Mash" in Nigel Godrich's basement. They've debuted full live sets from bands like Jay Reatard and have a series called "Don't Look Down," filmed on the roof of a 25-story NYC building. This first video features The Thermals playing "Returning To The Fold."

The videos look great, sound great, and the original content is artistically done.