Monday, April 07, 2008

Nancie & The Rockers

I'm very proud of the years I spent at Mattel in the '90s, producing the first computer games for girls and launching Barbie.com. So I was pleased and very gratified last week to be invited back to their corporate headquarters in El Segundo, CA to speak to an employee conference about "The Future of Music."

My conclusions were fueled by my own personal Magic 8 Ball, but basically the gist of it was:
  • Kids have always loved music;
  • There are lots of new and traditional ways to discover music;
  • We have to be creative about finding new ways to make money from it;
  • Music is a personal soundtrack, not a CD; and
  • "The Macarena" and "Crank That" have more in common than you think.

There were many musical interludes, and much appreciation for our client Baby Loves Hip Hop's efforts to provide parents with music they can enjoy with their children.

But for some reason, the international audience particularly enjoyed this video of a long-forgotten '80s band (the hair alone is worth a view):

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